Christmas in Sweden comes with its own candy traditions, and many of them make an easy, eye-catching seasonal display for a shop. This guide walks through the Swedish Christmas candy we carry and how the pieces fit together, so you can build a holiday section that works for gifts and impulse buys alike.
Start with Juleskum
Cloetta Juleskum is a Scandinavian holiday staple, known for its soft, fluffy marshmallow texture and strawberry flavor. We offer it in two sizes: 100g bags (24 per case) and 250g bags (12 per case). If you only stock one Swedish Christmas item, make it this one.
Chocolate boxes for gifting
Gift boxes are a natural fit for the season. Marabou Paradis is an assortment of Swedish chocolates made for gifting, and Marabou Aladdin is a two-layer assortment of milk, dark and white chocolate pralines with fillings such as truffle and nougat. Both come as 410g boxes, sold by the case of 21.
Traditional Swedish Christmas treats
Some candy is tied to the season by tradition rather than by packaging:
- Pepparkakskola: gingerbread-flavored toffee in a 1.3kg pick-and-mix unit.
- Knäck: Swedish Christmas toffee. Our Printzells Nöt-cremé Choco Knäck comes in a 2.4kg pick-and-mix unit.
- Marzipan: Anthon Berg Marsipanbröd Mini in a 1.8kg pick-and-mix unit.
Fun extras
Aroma Skumtomtar are Foamy Santas: chocolate foam candies that nod to the Swedish Christmas tomte. They come in 80g bags, 27 per case. For something to drink with the candy, O'Boy Original is a Swedish chocolate drink mix (700g bags, 10 per case).
Putting a display together
A simple approach is to combine three layers: a few gift boxes for shoppers buying presents, bagged candy such as Juleskum and Skumtomtar for quick add-ons near the register, and pick-and-mix toffee and marzipan for customers who like to choose their own.
See the full selection
Everything mentioned above is in our Christmas Selection collection. Reach out through our contact page if you have questions about quantities or want help choosing a mix for your shop.